#Foodporn, why all the fuss?

You’re bored and you get on Instagram, Twitter or Facebook, and they’re flooding with perfect colorful and vibrant pictures of meals – followed by the “hashtag” #foodporn. From sexy vegan to smoking steaks, you have seen it all. Yet you can’t seem to look away. With over 80 million posts on Instagram, this trend doesn’t seem to be going away anytime soon. Let’s rewind for a second, what is #foodporn?

The term itself is not so hard to fragment; it groups the two most instinctive Human desires. Similar to “actual” porn, foodporn is an observer’s sport, where you’re exposed to your deepest cravings, illustrated in the most BEAUTIFUL and SEDUCTIVE forms, but unable to taste, feel or smell any of it.

 

#Foodporn

 

The hashtag soon took over social media, and became more than prominent in our daily dose of Facebook, Twitter or Instagram’s news feed. Based on a recent survey conducted by YPulse – figures show that 63% of people in between the age of 13 and 32 years have confessed to posing images of dishes or drinks they were having onto social media, 57% wrote a post about what they’re having, and 47% of took their admiration of Food as far as a hobby, by labeling themselves as “foodies”.

 

#Foodporn

 

If you search the hashtag on social media, you’d find over 54 million public photos of food tagged as “foodporn”, over 57 billion pins on Pinterest and over 670 foodporn tweets per hour on Twitter– but let’s be realistic, not all foods are sexy to watch. Despite the fact that trends in healthy and attractive dishes have been on the rise on social media, it’s no secret that most of those millions of photos and billions of pins are of unhealthy, fattening and strange foods. It has also been noticed women post more images of unhealthy dishes than healthy ones – without necessarily eating it. Julianne Ross of PolicyMic described this behavior as the closest fit women could get to: “eating whatever the F they want”.

 

#Foodporn

 

There is no doubt you’d feel some sort of satisfaction posting an image of that juicy, mouthwatering double bacon cheeseburger you’ve had on your trip to Düsseldorf last October – that’s sure to make your friends jealous! Recent studies would disagree. Although visuals of food will definitely stimulate your appetite and taste buds, a new research by Brigham Young University says that looking at too many images of food would make eating it less enjoyable.

 

#Foodporn

 

Perhaps this could be the reason why restaurants usually frown upon foodies snapping pictures of their food in restaurants – whether it’s not to disturb other customers with blinding flash, or not to lower your enjoyment of the meal. Despite their disapproval, restaurants and Chefs have learned to embrace these trends, the more of their dishes are posted online, the more visibility, exposure and appeal they would have – and who wouldn’t want that? Let’s just face it, the younger generation lives digitally. Who would want to eat a meal if it’s not worth taking a picture of it!

 

#Foodporn

In conclusion, from all those of us who are trying to get into our beach body by the summer, keep that #foodporn coming! That’s the only dose of chocolate we’re going to get.

Make sure to look up our Instagram account for some yummy pictures and don’t forget to book one of our own private chefs for that perfect shot!