Valentine’s is like a box of chocolates

All you need is love. But a little chocolate now and then doesn’t’ hurt. – Charles M. Schulz

The day is here. A day loved by most, yet hated by many. Valentine’s. Those who love it, adorn themselves in gifts, flowers, chocolates, and balloons. But those who hate it are like a bull ready to charge at the sight of the color red. And well, can you really blame them? 😛

February 14th. The international day of love. Hearts, truffles galore, and heart-shaped boxes of chocolate have become international symbols of Valentine’s around the world. But what brought about the “sweets for a sweet” tradition on this day?

While Valentine’s can be dated back to Roman times, giving candy is a much more of a recent development. What is it about chocolate that makes it so widely used today?

Chocolate has a reputation for having aphrodisiac qualities. This is why girls eat chocolate after a break-up, and why people have it when they are stressed. Or maybe that’s just a reason for them to eat more chocolate! These days, right after New Year’s, shelves of supermarkets and stores become filled with love quotes and heart shaped boxes that are usually a little overpriced. Then again, tis the season to be lovey dovey!Heart shaped candy

When Valentine’s first started becoming popular as the holiday of love, candy was still not associated with it, since sugar was still a precious commodity and not accessible to all. Then,chocolate became the go-to symbol of seduction. In 1837, Valentine’s day became a commercialized bonanza, and people wanted to shower their loved ones with gifts and cards. This is where the marketing geniuses of Richard Cadbury stepped in.

Richard’s family manufactured chocolate, and he was looking for a way to use the pure cocoa butter to make a more palatable drinking chocolate. He came up with the solution of eating chocolate, which were packaged in beautiful boxes which he designed. In association with Valentine’s, Richard Cadbury started adding Cupids and rosebuds on heart-shaped boxes. These boxes could then be used after the chocolate was eaten to save love letters, and other trinkets.

Following the chocolate trend, Milton Hershey–who started as a caramel maker–began covering his caramels with sweet chocolate. With the success of Cadbury, and the commercialization of Valentine’s, Hershey’s launched their tear-dropped shaped chocolate “kisses”. These chocolates became traditional Valentine’s day treats, given by people to their loved ones.

Now that Valentine’s day is here, we hope you showered your loved one with more than just heart-shaped chocolate boxes filled with delicious and creamy chocolate. Even though dessert is definitely a deal breaker, the meal itself has to be prepared with love and passion. Our chefs prepare meals that are cooked with affection and their desserts aim straight to the heart, as accurate as Cupid’s arrow.

Our chefs even prepared special Valentine’s day menus with Valentine recipes that will arouse the taste buds. If you haven’t already booked a Chef, no worries. You still have time. We always have your back for every occasion. Be sure to check out our list of chefs here and travel on a culinary journey you’ve only ever dreamt of tasting.